The Straumann Group is a Swiss-based global leader in dental implantology, orthodontics, and regenerative dentistry.

This project focused on enhancing Straumann’s AXS platform through the planned integration of ClearCorrect, supported by ongoing user research and the application of a newly developed Design Language System (DLS) to ensure consistency across the experience. As priorities evolved, the scope expanded to include redesigning key areas of the ClearCorrect platform to improve usability and modernize the interface.

Working closely with project managers and global cross-functional teams, the process involved translating requirements into timely, user-centric design solutions. The work was grounded in competitor analysis and in-depth user research, including exploratory interviews, to identify pain points and deliver more intuitive, effective experiences for end users.