IndiGo Venture
IndiGo Venture
Creating & Designing Indigo's Venture Platform
Team
Design Director
Program Manager
Design Lead
Interaction Designer
Visual Designer
Content Writer
Deliverables
Market Analysis
Competitor Analysis
Information Architecture
SEO + Content Review
Design Support
Client
Indigo's Internal Design Team
Indigo's Tech Team
Timeline
Feb'2024 - Sep'2024
Team
Design Director
Program Manager
Design Lead
Interaction Designer
Content Writer
Visual Designer
Deliverables
Market Analysis
Competitor Analysis
Information Architecture
SEO + Content Review
Design Support
Client
Indigo's Internal Design Team
Indigo's Tech Team
Timeline
Feb'2024 - Sep'2024
Project Overview
This project focused on transforming IndiGo's digital experience by simplifying information architecture, streamlining the booking journey, and creating consistent user experiences across multiple platforms.
The initiative introduced a scalable design language system that reduced design complexity from thousands of static pages to a limited set of reusable templates, while preserving the brand’s visual identity through custom interactions and motion design elements.
Project Overview
This project focused on transforming IndiGo's digital experience by simplifying information architecture, streamlining the booking journey, and creating consistent user experiences across multiple platforms.
The initiative introduced a scalable design language system that reduced design complexity from thousands of static pages to a limited set of reusable templates, while preserving the brand’s visual identity through custom interactions and motion design elements.
IndiGo's Ask
IndiGo wants us to design it's new Venture's Platform; to foster innovation and support the next generation of ideas.
IndiGo partnered with us, to design a new Ventures Platform that positions itself as a catalyst for innovation. The experience aims to challenge the status quo, disrupt conventional thinking, and support the next generation of ideas and startups aligned with IndiGo’s vision for the future. This project focused on tranforming IndiGo's digital experience by simplifying information architecture, streamlining the booking journey, and creating consistent user experiences across multiple platforms.
Our appoach is structured around divergent and convergent processes, and an agile methodology that enables us to get to answers fast
IndiGo's Ask
IndiGo wants us to design it's new Venture's Platform; to foster innovation and support the next generation of ideas.
IndiGo partnered with us, to design a new Ventures Platform that positions itself as a catalyst for innovation. The experience aims to challenge the status quo, disrupt conventional thinking, and support the next generation of ideas and startups aligned with IndiGo’s vision for the future. This project focused on tranforming IndiGo's digital experience by simplifying information architecture, streamlining the booking journey, and creating consistent user experiences across multiple platforms.
Our appoach is structured around divergent and convergent processes, and an agile methodology that enables us to get to answers fast
PROGRAM PLAN
Phase-wise breakdown
RESEARCH
We divided our immersion and discovery phase research into the following three segments.
The Frog team explored the interfaces of IndiGo's competitors and studied trends. Then we identified users, learned about their pain-points and visual preferences. We also established IndiGo's product goals through the SME workshop and the stakeholder interviews. Based on these learnings, we created a goal-driven design directiuon
The Frog team explored the interfaces of IndiGo's competitors and studied trends. Then we identified users, learned about their pain-points and visual preferences. We also established IndiGo's product goals through the SME workshop and the stakeholder interviews. Based on these learnings, we created a goal-driven design directiuon
Where does IndiGo stand amongst it's competitors?
Where does IndiGo stand amongst it's competitors?
UNDERSTANDING THE STAKEHOLDERS & USER POV - OPPORTUNITY AREAS
Based on what we heard from different stakeholders and users, we captured opportunities that will helpus build an unprecedented IndiGo experience.
Enhancing Customer
Engagement
Allowing customers to request call backs and provide proactive and timely updates.
Personalized Travel Exclusives
Leveraging customer data & preferences to offer personalized recommendations, and offering subscriptions for newsletter.
Brand Credibility
Showcase
Communicating the key brand attributes and tangible evidence of IndiGo's credibility to it's users.
Market Expansion & Diversification
Supporting multiple languages and targeting a market's
cultural sensibilities using captivating visuals
and services.
Tailored TravelExperience
Using customer profiling and data analysis and offering personalized recommendations, and simplifying booking process.
Streamlining Booking Experience
Simplifying complex information and designing dedicated sections that highlight and explain the benefits and eligibility criteria for specialized features.
EmpoweringSelf-Resolution
Enable natural language processing capabilities to make interactions with the chatbot more conversational.
Smart Technology Integration
Integrate speech-to-text functionality to enable users to interact with the booking platform using voice commands.
Market Expansion & Diversification
Supporting multiple languages and targeting a market's cultural sensibilities using captivating visuals & services.
Streamlining Booking Experience
Simplifying complex information and designing dedicated sections that highlight and explain the benefits and eligibility criteria for specialized features.
Tailored TravelExperience
Using customer profiling and data analysis and offering personalized recommendations, and simplifying booking process.
Archetypes
Archetypes provide a deep understanding of the character types, ensuring solutions are tailored to meet diverse user needs and behaviours.
Journey Mapping
Journey mapping helps to visually depict user's interaction with the platform, highlighting pain points and opportunities for improvement.
Story Boarding
Storyboarding is created to illustrate how users will interact with the product, helping envision and refine the user experience.
UNDERSTANDING THE STAKEHOLDERS & USER POV - OPPORTUNITY AREAS
Based on what we heard from different stakeholders and users, we captured opportunities that will helpus build an unprecedente
IndiGo experience.
Enhancing Customer
Engagement
Allowing customers to request call backs and provide proactive and timely updates.
Personalized Travel Exclusives
Leveraging customer data & preferences to offer personalized recommendations, and offering subscriptions for newsletter.
Brand Credibility
Showcase
Communicating the key brand attributes and tangible evidence of IndiGo's credibility to it's users.
Market Expansion & Diversification
Supporting multiple languages and targeting a market's cultural sensibilities using captivating visuals & services.
Streamlining Booking Experience
Simplifying complex information and designing dedicated sections that highlight and explain the benefits and eligibility criteria for specialized features.
Tailored Travel
Experience
Using customer profiling and data analysis and offering personalized recommendations, and simplifying booking process.
Empowering
Self-Resolution
Enable natural language processing capabilities to make interactions with the chatbot more conversational.
Smart Technology Integration
Integrate speech-to-text functionality to enable users to interact with the booking platform using voice commands.
Guiding pillars for IndiGo's digital platform
Immersive & Human
Balancing technology and human interaction to transparent users to different worlds while maintaining authenticity and engagement
Delightful & Aspirational
Empowering users through personalized feedback, milestone recognition, and presenting relevant content.
Smart Conversational
Enhancing interactions by leveraging AI and NLP to understand user preferences, provide personalized recommendations, and create intuitive, human-like interactions
Contextual & Relatable
Tailoring the experience to the specific content and needs of users, providing relevant information and familiar to enhance usability and user engagement.
ACTIVITIES
As part of the foundation phase, we performed different activities to define and refine the new visual direction, and to formulate the best digital journey for the users and archetypes identified
Archetypes
Archetypes provide a deep understanding of the character types, ensuring solutions are tailored to meet diverse user needs and behaviours.
Journey Mapping
Journey mapping helps to visually depict user's interaction with the platform, highlighting pain points and opportunities for improvement.
Story Boarding
Storyboarding is created to illustrate how users will interact with the product, helping envision and refine the user experience.
Archetypes
Archetypes provide a deep understanding of the character types, ensuring solutions are tailored to meet diverse user needs and behaviours.
Journey Mapping
Journey mapping helps to visually depict user's interaction with the platform, highlighting pain points and opportunities for improvement.
Story Boarding
Storyboarding is created to illustrate how users will interact with the product, helping envision and refine the user experience.
Information Architecture
Information architecture organizes and structures content, making it easily accessible and ultimately enhancing the overall user experience.
Concepts
Initial design ideas and solutions generated during the early stages of a project. These concepts serve as the foundational building blocks.
Visual Direction
Visual design is a crucial aspect of creating a compelling and cohesive user experience. Visual design helps in building brand identity and recognition.
Information Architecture
Information architecture organizes and structures content, making it easily accessible and ultimately enhancing the overall user experience.
Concepts
Initial design ideas and solutions generated during the early stages of a project. These concepts serve as the foundational building blocks.
Visual Direction
Visual design is a crucial aspect of creating a compelling and cohesive user experience. Visual design helps in building brand identity and recognition.
"Frog has been a true partner to IndiGo throughout our digitak transformation journey.
Their team went above and beyond in understanding our visiion and needs, and the redesigned platform has exceeded our expectations. Thanks to their expertise, our user engagement has increased by over 20%"
Nikhil Dhar
Associate VP, Branding & Marketing Indigo
OUTCOME
A best in-class Travel Experience
CHALLENGE
IndiGo Airlines, a leading Indian carrier known for punctuality and affordability, serves 300,000 daily flyers. To maintain it's market dominance amid fierce competition and evolving customer expectations, IndiaGo must enhance user experiences and innovate while managing cost effectively.
APPROACH
We crafting every touchpoint across mobile apps, websites and mobile web. Through interactive workshops and interviews, we adopted a 360-degree methodology that helped position IndiGo with a transformative digital experience across all it's platforms.
OUTCOME
Frog designed IndiGo Airlines next-gen digital experience across platforms, providing seamless, personalized, best-in-class experience for passengers, partners and employees. We tailored recommendations for each passenger, identified key touch-points to deliver appropriate services, and provided digital DLS to scale this experience to other products.
OUTCOME
A best in-class Travel Experience
CHALLENGE
IndiGo Airlines, a leading Indian carrier known for punctuality and affordability, serves 300,000 daily flyers. To maintain it's market dominance amid fierce competition and evolving customer expectations, IndiaGo must enhance user experiences and innovate while managing cost effectively.
APPROACH
We crafting every touchpoint across mobile apps, websites and mobile web. Through interactive workshops and interviews, we adopted a 360-degree methodology that helped position IndiGo with a transformative digital experience across all it's platforms.
OUTCOME
Frog designed IndiGo Airlines next-gen digital experience across platforms, providing seamless, personalized, best-in-class experience for passengers, partners and employees. We tailored recommendations for each passenger, identified key touch-points to deliver appropriate services, and provided digital DLS to scale this experience to other products.
BOOKING FLOW
Interaction to Visual Screens
Login screen
Interaction to Visual Screens
Login screen
Prototyped Ticket Booking flow
Prototyped Seat Selection
DESIGN SUPPORT
Designing Beyond the Handoff
Contrast & Support Tickets
Collaborated with developers to resolve contrast-related issues and address development
support tickets.
Post Development
Reviewed the developed website, addressed visual inconsistencies, and worked with developers to ensure design fidelity in the final output
Contrast & Support Tickets
Collaborated with developers to resolve contrast-related issues and address development
support tickets.
Post Development
Reviewed the developed website, addressed visual inconsistencies, and worked with developers to ensure design fidelity in the final output
Let's Connect
2026. All rights reserved.
Created by Anoushka Chaudhary
Let's Connect
2026. All rights reserved.
Created by Anoushka Chaudhary
Let's Connect
2026. All rights reserved.
Created by Anoushka Chaudhary